Consumers’ Confusion about Recyclable Packaging

Packaging design and labels have a lot of say to the customers. And if we look at the signs on the labels, it seems no less complicated than traffic light manual for which the readers have to spend time in order to have better understanding. Here, you will have to make sure that you tell your customers the best features of the packaging you are using. You can tell your customers how eco-friendly the packaging and packaging materials are. Since consumers are more conscious about the environment now days, you need to make sure that you also play your role in keeping the environment safe.

The green dot

Seeing a circle with arrows in it, you will surely think about the recyclability of the product package. If you package the products, you will know that it is not sign that represents the recyclability of the package. It is basically a trademark of the companies that collect and recycle packaging materials. However, most of the consumers think about it as a sign of recyclability of the packages. Surely it’s myth that needs to be debunked.

Resin Identification Codes (RICs)

Most of the customers mistake RIC codes as recycling numbers. As a matter of fact, there are several manufacturing industries that call these codes as recycling numbers. The matter of fact is that these numbers do not have to do anything with recycling. These codes basically make the type of plastic resins identifiable. And manufacturing companies also do not claim these numbers to be associated with recycling or sustainability whatsoever.

If you have to use RIC codes on the product packaging, you can go for the latest codes which do not have the chasing arrows. This way, you can prevent your customers from associating these codes with recycling.

Guiding customers about recycling

An ideally workable ideal to talk about here is to guide customers about the recycling. For this purpose, you can develop how-to-recycle labels for the product packaging. As a matter of fact, this concept is always being worked on by Sustainable Packaging Coalition. They are developing How2Recyle labels which you can use on your product packages.

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